Gooee has partnered with Bajaj Electricals, the Indian manufacturer and supplier of electrical products that is part of the US$20 billion publicly listed Bajaj Group.
The partnership will see Bajaj Electricals integrate and develop Gooee’s IoT-enabling technology with its lighting products to provide consumers with better value for money and increased functionality, realized through enhanced lighting control, energy management, LED analytics and, for proximity marketing in retail applications, beacon management.
Bajaj Electricals is the fourth Indian firm to announce its proposed integration with the Gooee ecosystem following Crompton Greaves Consumer Electricals, Novo Lighting & Plus Light Tech. Having now established partnerships with leading Indian manufacturers, Gooee is increasingly excited about providing dynamic IoT solutions throughout India, one of the world’s fastest growing economies.
Intelligent lighting is the next big thing for new age electrical solution companies across the globe.
R. Sundararajan, Executive President at Bajaj Electricals, says: “Intelligent lighting is the next big thing for new age electrical solution companies across the globe,” he says. “LaaS (Lighting as a Service) is gaining momentum and we see a huge technology convergence with rapid technological evolution in every field. “As leaders in the lighting industry in India, this initiative will help in expediting and giving a concrete shape to our digital strategy to address emerging markets.”
As leaders in the lighting industry in India, this initiative will help in expediting and giving a concrete shape to our digital strategy to address emerging markets.
Jan Kemeling, Chief Commercial Officer of Gooee, adds: “India has always proven to be a forward thinking country and one that is keen to adopt new technology. With its focus on adopting new technology, Bajaj can realize the full potential and endless possibilities of the IoT in improving and optimizing business processes.”