Gooee’s IoT technology has been integrated into a pioneering smart lighting pilot by launch partner, Aurora Lighting, at BMW’s flagship showroom in Munich.
BMW is focusing on challenging and testing new experiences in which customers select, enjoy and purchase ‘the ultimate driving machine’. With a customer’s lighting design experience needs at its core, a customer centric retail lighting hardware platform and IoT experience, provided by Aurora Lighting’s smart lighting platform, AXiO, which is powered by Gooee, the pilot scheme aims to help BMW provide a truly immersive customer experience.
With the AXiO lighting platform, BMW will receive much more than just a bespoke lighting design. The car manufacturer will have the ability to manage and deliver an engaging end-to-end customer experience that is customizable to specific buyer needs.
BMW is focusing on challenging and testing new experiences in which customers select, enjoy and purchase ‘the ultimate driving machine.’
Retail brands can gain maximum potential from Gooee, utilizing its data collection and sensing capabilities to create and enhance sales, carry out marketing activities, manage stock levels and enhance energy savings across an entire portfolio.
Jan Kemeling, Chief Commercial Officer at Gooee says, “Every building has an existing lighting infrastructure capable of becoming a sensory network. The retail environment fully benefits from the full range of value propositions that Gooee was designed to support – building intelligence, human engagement, and asset tracking, enhancing the consumer experience and providing valuable insights into the brand.”
The smart lighting installation was completed with BMW in Munich, the first week of May 2017.